Video marketing is constantly changing. New technologies and innovations provide marketers with novel ways to:
- build brand awareness
- educate consumers about products and services
- drive leads and sales.
Here are seven innovations you should be using — or planning to adopt — when producing videos. They’ll enhance quality, increase engagement and improve results.
1. Interactive video
With more video content available online than anyone can possibly watch, getting the attention of viewers and maintaining it is a BIG challenge.
Statistics show that one of the best ways to engage people and get them to watch to the end of videos is allowing them to chart their own viewing journeys. You can do this by letting them interact with videos, transforming them from static films into engaging experiences.
With interactive videos, viewers can touch elements on screen to make choices about what happens next. This includes things like:
- Learning about the people appearing in videos
- Chatting with them
- Watching videos within videos
- Purchasing products
- Accessing social media feeds
- Scheduling appointments.
Virtually any experience is possible within videos. You’re only limited by your imagination.
Tip: Make sure you use the right software to produce interactive videos. Some don’t offer a complete range of capabilities and features, which can limit your creative options. See how the Boss Video Player stacks up against the competition. [Would like to link to comparison page here, but can’t find it.]
2. 360-degree video
These videos are filmed using omnidirectional cameras or a series of cameras set up in a specialized formation.
Once filming is done, the resulting files are edited into a 360-degree experience that gives viewers total control over what they see. This offers an entirely new level of interactivity, which is valuable if you’re marketing something like a travel destination, museum, wedding venue or restaurant.
3. Aerial video
Just a few years ago, producing videos from the sky was something most marketers couldn’t consider. Hiring helicopters or airplanes and renting specialized equipment made aerial videos prohibitively expensive to produce.
Today, drones equipped with remote controlled cameras make it relatively easy and inexpensive to film from up in the sky. What better way to market homes, outdoor venues, travel experiences and communities?
Tip: Use Boss Video Player to add interactive features to your aerial videos so viewers can better understand and interact with the things they see from above.
4. Live streaming
Live streaming is becoming popular with many marketers. Facebook, Youtube, Snapchat and many apps make it easier than ever to share content in real time. It’s a technique that brings the excitement of attending a live event to video. It’s perfect for seminars, fashion shows and corporate announcements.
Tip: Many marketers find the feedback options offered through most streaming platforms very limiting. Adding features from Boss Video Player to a live streamed video can significantly enhance the viewer experience.
5. Camera stabilization
Shaky camera shots are a thing of the past, even for low cost videos.
Up until recently, video producers had to hire Steadicam operators with specialized equipment to get smooth moving shots.
Today, companies like Freefly Systems and DJI make it possible for marketers on limited budgets to shoot dynamic, yet smooth videos. This is particularly valuable for people who film performances and entertainment events.
6. Non-standard aspect ratios
With most marketing videos being posted online, producers are no longer limited to standard 16:9 or 4:3 television aspect ratios.
Marketers have more freedom to film videos using wider, more expansive panoramic aspect ratios or narrow, more portrait-like ones that frame things on smartphones.
Marketers and producers are only limited by they’re imaginations. They now have the freedom to “think outside the box” and frame the products and services they market in the most effective way possible.
7. Virtual and augmented reality
This technology has been on the horizon for a long time and is finally coming into its own. Innovations in smartphones allow them to deliver reasonably engaging virtual and augmented experiences. Within the next few years, more and more marketers will be able to create virtual ways for prospects and clients to engage with their brands. This is a technology marketers should plan on taking advantage of in the near future.