Online courses have become extremely popular in recent years. Millions of people take courses on Udemy, Coursera and MasterClass, and pretty much all universities and colleges now offer online classes. Some experts also sell courses on their own websites. At the center of all, of course, is the use of online video.
It goes without saying that viewers expect high quality in sound and picture, and with today’s technology both are achievable with modest investments. No wonder then, that Udemy for example offers 65,000 different courses.
As a result, the online course industry is extremely competitive and it takes more than good sound and picture quality to stand out.
Cutting up lessons into segments of 10 minutes or less has become an important best practice, since short segments are more digestible and many people can squeeze them into their busy schedules.
Providing links to additional resources is another best practice and a customizable website video player like BOSS allows embedding these links right into the video. This can also help the instructor to sell additional products, such as other online courses or relevant books.
Anyone who offers online classes should also be accessible for their students via emails or through a message board. A message board or other online group platform is always a good idea, since students like to discuss topics. They can also often answer each other’s questions, which will save the instructor time.
However, being accessible as an online instructor goes a long way and will help to get good reviews, which is the most important factor when it comes to getting more students.